His career began in the music industry, where he honed his skills as a musician, audio engineer, and record producer at the intersection of creativity and technology. Over the course of his career, he has worked in account management, creative strategy, technical direction, software product development, and program & project management.

TJ has collaborated with industry-leading organizations across various sectors, including consumer electronics, retail, real estate, biotech, financial services, and global technology consulting. His client portfolio boasts names such as SFMOMA, GoPro, Tableau, Facebook, Pinterest, Tempur-Sealey, Alexandria Real Estate, Brookfield Properties, Amgen, Visa, Capital One, and Accenture. His projects span a diverse range of environments, from museum exhibits and immersive entertainment venues to international sporting events and connected corporate campuses. For the past three years, he has worked inside OC Sports & Entertainment, leading teams that have crafted experiences and developed bespoke technology solutions for the Anaheim Ducks, Honda Center, and the OCVIBE entertainment district.

TJ believes that while technology is essential and powerful, it is not a silver bullet. Successful implementations require careful consideration and meticulous execution, with a strong focus on the user experience and the story being told. In his role as an experience design and emerging technology consultant, TJ guides his clients through a process that starts with clearly defining their objectives. From blue sky thinking to anchoring ideas in business realities, he ensures that the most innovative concepts are feasible and aligned with business goals. TJ’s expertise lies in not only crafting compelling experiences but also in assembling the right teams, managing projects to ensure timely and within-budget delivery, and measuring ROI and ROX effectively.

TJ's philosophy is simple yet profound: Technology should serve the story, not the other way around. By prioritizing human-centric design and emotional connections, he ensures that every project leads to tangible business value.